HR Blog Posts + Thesis
🎓 Content Writer with 6+ years of experience crafting user guides for non-technical people at a B2B tech company, coupled with a few years of freelancing for solopreneurs in the HR & marketing sector.
My expertise lies in:
🌐 Web Copy
📝 Short & Long-form Blog posts
📚 How-to Guides
📂 Case studies
✍️ Translations, Edits & Revisions
Ready to up your content game?
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HR Blog Posts + Thesis
This article addresses why employee retention matters, why tech employees leave, why they stay, key macro trends worth paying attention to, how to dodge the resignation bullet, and what it takes to thrive & not merely survive.
Level Up or Fade Away! This seems to be the digital revolution's central message. In a nutshell, this article addresses why employee retention matters, why tech employees leave, why they stay, key macro trends worth paying attention to, how to dodge the resignation bullet, and what it takes to thrive & not merely survive.
The main purpose of this paper is to examine HR and General/middle Managers’ experience of the work-life balance linkage in Lebanese Banks, and how they cope and deal with it. By shedding light on the quality of spillover experienced, and the coping mechanisms of managers, recommendations for better work-life balance policies can be suggested.
Marketing Blog Posts
When it comes to idea generation, developing a framework is a struggle. This article delves into an idea-generation framework I developed after research and experimentation.
Narcissism has been on the rise lately, and it's hard to tell whether this is due to social media or not. Whether it is or it isn't, this article explores the link between social media and narcissism in the Workplace.
When it comes to TikTok, many writers are still hesitant to join it. This article explores 5 reasons writers should join TikTok.
This article examines what influencer marketing is, and how best to leverage it. It goes in-depth into the three ways one can leverage it and gives reasons as to why the platform way of leveraging it is best.
Sample Web Copy & Educational Guides
This video features a sample web copy written for a Startup Marketing Agency's website.
This is written web copy I wrote for organizational consultant Rita Mouawad.
لن تصدقوا كم أن التجسس على الهواتف سهل وفي متناول الجميع
نستعرض معكم أحدث التطبيقات والبرامج التي تقدم حلولاً غير مكلفة للمراقبة، سواء لغرض الحماية من السرقات أو لأغراض أخرى كمراقبة الأطفال أثناء نومهم. كل ما عليكم فعله هو تثبيت وتشغيل البرامج أو التطبيقات التالية.
في المستقبل القريب، سيمكننا التواصل مع بعضنا البعض من دون الحاجة إلى النطق
Devised Events & Interviews
The Marketing Hackathon is an event whose mission is twofold: bridging the gap between theoretical marketing knowledge and real-life implementation, as well as helping startups address and solve their marketing challenges. I devised it twice once at Berytech in May 2016 (as shown below), and once at AUST in February 2017.
This blog post features an interview with Marc Chémali, Senior Account Manager and Brand Content Manager at VineLab to get the inside scoop on what it takes for a freelancer to succeed in this day and age.